What is Commercial Print Modeling

Commercial print is one of the largest and most lucrative categories in the modeling industry. Although, the bookings are usually most frequent in the 20’s and 30’s, many models can have a commercial print career well into their 50’s and beyond.  Commercial print is the product ad you see in every magazine and sometimes on billboards, etc. They are referred to as “lifestyle” or “commercial” ads – The laughing attractive family at an amusement park or restaurant or the couple at the country club or the mom buying groceries, etc.

Some fashion models can be commercial but just as many cannot. It is a very specific look. Rather than the 5’11, super skinny, exotic, drop dead gorgeous supermodel, the commercial print model is usually attractive in a more relate-able way, like someone who you might know.